Pape Samb believes that creating shared value will be an effective way to managing across disciplines and industries. Due to the traditional divide between economic and social concerns, public and private sectors have often followed very different educational and career paths.
As a result, few managers have the understanding of social and environmental issues required to move beyond today’s corporate social responsibility ( CSR ) approaches, and few social sector leaders have the managerial training and entrepreneurial mindset needed to design and implement shared value models.
Most business schools still teach the narrow view of capitalism, even though a growing number of their graduates hunger for a greater sense of purpose and are drawn to social entrepreneurship. The results have been missed opportunities to balance economic, social, and environmental performance through creating shared value for both companies and societies.
By creating EXELEADMEN, Mr. Samb strives to redefine how to build sustainable enterprises and communities through shared value creation. In guiding the investments of companies in their communities, it is his view that creating shared value ( CSV ) should supersede corporate social responsibility (CSR). CSR programs focus mostly on reputation and have only a limited connection to the business, thereby making them hard to justify and maintain over the long run.
In contrast, CSV is integral to a company’s profitability and competitive position. It leverages the unique resources and expertise of the company to create economic value by creating social value.
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